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ASHER CALIFF, SALES ENGINEER
Asher is responsible for developing cost-effective solutions for customer issues beyond simple repairs. A degreed engineer from Georgia Tech, Asher can accurately assess your needs, perform energy audits and photometric modeling to offer comprehensive, real-world solutions for your lighting project. She also stays current with the latest federal and state energy efficient lighting tax deductions and credits, utility rebate programs, and financing options so that she can assist you in reducing your investment costs and minimizing your payback period.